William Powell Country

BASC Appoints New Chief Executive


Article written by 01 November 2012

A new Chief Executive has been appointed to lead the UK’s largest shooting organisation, the British Association for Shooting and Conservation (BASC).  Richard Ali will join the BASC staff team in February 2013. After a planned handover period he will officially take over from John Swift as Chief Executive in March 2013.  John Swift will continue to provide support and will also continue his work in the international field and on lead ammunition.

Richard, who grew up on a small farm in the West Pennine Moors, has experience of airgun, shotgun and rifle shooting. He brings a wealth of management experience from a career centred on food, farming and the countryside covering UK, European and international issues.

After gaining a First in Agricultural Economics and a spell in banking, he studied for an MSc before working as an analyst for the US Embassy in London.  This role saw him act as liaison between US veterinary agencies and the UK State Veterinary Service.   In 1997, he took responsibility for the US red meat industry’s export programmes in Europe, Russia and the Middle East.

He joined the British Retail Consortium as director of food policy in 2002, where he represented food retailers’ interests at UK and EU level. This included participating in the Prime Minister’s Strategy Unit Study on GM crops, the Government’s Food Industry Sustainability Strategy (FISS) steering group, and the Department of Trade and Industry’s Retail Strategy Group’s sub-committee on regulation.  He also worked with the Home Office on changes to the alcohol licensing laws.

In 2005 he was appointed chief executive of the English Beef and Lamb Executive, an industry-funded economic development body covering the meat supply chain. He joined AB Sugar in 2008 where he was responsible for sustainability and communications.

Richard Ali said: “Sporting shooting is an important part of life and the countryside and BASC is central to the future well-being of the sport. I am committed to promoting and protecting sporting shooting. I want to see BASC grow and look forward to meeting and listening to BASC members from across the UK. I want to understand members’ interests, concerns and their hopes for BASC and for the sport.”

BASC chairman Martyn Howat said: “John Swift has made a unique and outstanding contribution to shooting during his forty-year career at BASC. Under his leadership the organisation has become the UK’s largest shooting organisation and a representative body for shooting sports. We are delighted that our search to fill the biggest job in shooting has been successful. Richard Ali is an outstanding individual who brings a huge amount of experience of business and politics to the role of Chief Executive.”

The recruitment was managed by the BASC Council, which appointed a subcommittee of elected members to work with executive recruitment consultants FWB Ltd. The decision to appoint Mr Ali was unanimous.



The British Association for Shooting and Conservation. Our mission is to promote and protect sporting shooting and the well-being of the countryside throughout the United Kingdom and overseas. We represent our members' interests by provid.. Read more.

Have you got a story or article you’d like to write for us?

Write a piece for William Powell Country, and get in contact with us.