Angling Trust Launches New ‘home-grown’ Membership Adverts
The Angling Trust doesn’t yet have big budgets for marketing campaigns but it does have a committed membership with a huge array of talents and expertise, many of whom are prepared to give generously of their time for the benefit of angling as a whole. The guys at the Leominster membership office were thrilled when Ian Sutton volunteered to help with the Trust’s new membership campaign advertisements, especially as Ian is a director of a top creative agency, Milestone Design, with first-hand experience of working with top brands including the RAC.
Ian has created three stunning adverts promoting the Angling Trust’s work to sea, game and coarse anglers featuring his young fishing fanatic son Max with a message to support the future of our sport.
Angling Trust National Campaigns Coordinator Martin Salter said:
“We constantly need to promote awareness of the Angling Trust’s important work and to encourage more anglers to join up and support our campaigns for fish and fishing. We hope that Ian’s new coarse, sea and game membership adverts will encourage anglers of all disciplines to join together to protect our fish and fisheries for future generations. We are asking anyone who goes fishing, works at an angling publication or is involved in the angling trade to help us get these adverts out there by displaying them at their business or by reproducing them in their printed publications”.
Will Smith, Membership Manager at the Angling Trust explains how the adverts came about:
“Ian and I decided to meet at ‘The Big One’ fishing show in Farnborough. Ian brought along three concepts for our new membership campaign – as well as his son, Max aged 9. All three adverts were striking and featured powerful imagery and strong calls to action. But one featured a photograph of Max with a large sea fish, a wrasse, he’d caught on holiday. With the headline, ‘Protect the future of your fishing’ we knew the message would really resonate with anglers.
Because the Angling Trust is about uniting all branches of angling, we asked Ian if he could get shots of Max with coarse and game fish as well. Ian explained that he and Max were both very keen all round fishermen, so that wouldn’t be a problem. He also told us that Max suffered from epilepsy and that fishing was a fantastic way to build much needed confidence and self esteem.”
Ian Sutton, from Milestone Design said:
“Max and I love all kinds of fishing, so it wasn’t too tricky to come up with the range of photographs that the Angling Trust wanted for the campaign. In fact, the day we went carp fishing, Max caught one before I’d even got the camera out of the bag! I’m really pleased that by becoming the “face of the Angling Trust” Max will be doing his bit to encourage all anglers to join up and support their sport. For less than 50p a week it’s a bargain that no fisherman can ignore!”