The Countryside Alliance’s Game-to-Eat campaign is pleased to announce a dedicated month of game promotion throughout November in its first annual “Go Wild with British Game” month.
Plans for the month involve tying together the various strands of Game-to-Eat, meaning it will be aimed at the sector and consumers alike. Recipe booklets will be distributed to supporters and the Countryside Alliance regional teams will be working with butchers, game dealers, pubs and restaurants to ensure game is widely available and on the menu.
The idea for the dedicated month came from a successful series of game events the Northern region continues to run with Individual Inns. The public have responded well and the chefs enjoyed devising new recipes to showcase game.
Game-to-Eat Director Alexia Robinson commented: “This campaign is one of the Countryside Alliance’s greatest success stories. A marketing campaign aimed solely at raising game’s profile, it continues to spread the word about game meat’s health benefits, local credentials and, of course, to tempt more and more people to try it, cook with it and see it as an alternative to the traditional beef, pork or chicken. In promoting game we also boost our shooting industry, our butchers and our restaurants, and it is a happy fact that Game-to-Eat’s soaring profile has coincided with growing consumer awareness that cheap imported food is not sustainable and actively harms our food sector.
“And in the spirit of celebration we are asking that members and supporters get together to hold a game lunch or dinner party for friends, or organise one for their village to bring everyone together. Eating seasonally is by far the best way to ensure great taste, so in November when the game is really delicious, what better reason to get together to enjoy it?”