Rabi to Join Ladies in Beef in Celebrating Great British Beef Week
Ladies in Beef is joining forces with the Royal Agricultural Benevolent Institution (R.A.B.I.) to plan for Great British Beef Week 2013, which will run from 21 to 27 April.
Great British Beef Week was established as an annual celebration of the British Beef industry in 2011 and has previously been celebrated both at a local level, with regional events, and nationally with the support of the nationâ€™s biggest supermarket retailers. It is always timed to coincide each year with St Georgeâ€™s Day (23rd April).
R.A.B.I.â€™s involvement next year is being welcomed by Ladies in Beefâ€™s founder Minette Batters, who said: â€œWhat we have learned over the past couple of years is that there are so many local and regional opportunities to celebrate all that is best about our beef industry, its importance to many local economies, and the fantastic product which we produce.
â€œWe are delighted to be linking up with R.A.B.I. and I really look forward to our regional Ladies in Beef champions working with R.A.B.I.â€™s regional teams to make the most out of Great British Beef Week 2013. By promoting British Red Tractor-assured beef we hope that we can also provide fund-raising opportunities for R.A.B.I., who do such excellent work amongst the farming community.â€
R.A.B.I. chief executive, Paul Burrows, said: â€œWe are delighted to be part of Great British Beef Week in 2013 and grateful to Ladies in Beef for helping us to raise awareness of the support we offer farming families in financial difficulty.
British beef is the best in the world and something for our industry to be truly proud of. We look forward to helping Ladies in Beef to celebrate this next year.â€